The face of Google’s Webmaster services, Matt Cutts, has released a short video answering a user submitted question regarding the content of the various warning notifications the Webmaster team sends out to website owners. These messages can take several forms and are mainly related to factors that could potentially be harmful to a website’s ranking in Google’s organic search results. During the video, Cutts also gives an insight into how the Google team attempt to deal with the various types of spam that can pollute search results, distracting users from the high quality relevant content they are searching for.
The question was directed at the Webmaster team from Kenichi Suzuki from Tokyo, Japan:
“You’ve been sending us various kinds of messages via WMT to improve transparency. IT’s a good move. How many types of messages do you send now? And how do you decide what message you send?”
The remaining 10% of messages are broken down into four different categories. 4% are attributed to sites hosting low-grade content, 3% to websites being hacked, 2% to paid incoming links and 1% to sites that are actively selling links.
While this video may not provide any ground breaking information, it does give a good idea as to what sort of percentage breakdown of black hat search engine optimisation techniques that are triggering Google Webmaster notifications. This gives a good idea for webmasters as to what techniques can quickly result in their site receiving ranking penalties.