As part of a constant effort to improve their search engine algorithm, Bing has made a major change in what they call their decision engine. Search engine results from Bing will now include an adaptive feature. A more familiar explanation of this change would be that Bing search will include an anticipatory function. To explain this quite simply, your past search queries will be factored into current searches. So that if for example you run a search for widgets and in the past you have exclusively looked for blue widgets, those results which offered widgets in other colors would not be placed highly. Unfiltered results are also available with a click.
For those looking to understand the exact application of adaptive search, perhaps the best example currently in use is on eBay. If you shop on eBay regularly and return to your home page you will see listings of recommendations made expressly for you. Actually these recommendations are almost always spot on and will often find items one desires long before they are even thought of.
One quickly forgets that there is a certain imposition of thought involved here when faced with very helpful and sometimes profitable results. Adaptive search of this kind is going to prove to be extremely popular. Search engine optimisation is going to need planning and adjustments so as to accommodate such anticipated and delivered results. Once again we see a situation where our on page and off page content must be tailored precisely in order to achieve higher rankings. But if we’re able to refine this process taking into account adaptive search, the websites we promote will quickly move upward leapfrogging competitive sites.
At the present time Bing’s adaptive search function is only being released in the United States. And, whether or not Google will integrate a version of similarly adjusted results remains to be seen.
